India, now the world’s most populous country, is expected to see e-commerce sales nearly double by 2025 to $133 billion. Bangalore-based Meesho, the most-downloaded shopping app in the world in early 2022, caters to customers priced out by Amazon and Walmart. Unlike its competitors, Meesho doesn’t charge sellers a commission, which it says enables it to sell 60% of its products for less than $4, in reach for Indian families that make less than $6,000 a year. But the path to online-shopping domination won’t be smooth: while it expects to reach profitability this fiscal year, it’ll have to overcome challenges like rising competition from other companies.
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