Deepfakes and AI-driven disinformation campaigns are multiplying. When governments, NGOs, and tech companies want to understand these shape-shifting threats, they often call New York City–based Graphika, which tracks, maps, and analyzes such campaigns. “Online events have a real-world impact,” founder and CEO John Kelly says. “We use advanced data science to understand the communities that make up the online landscape we all live in.” Last year, Graphika helped combat Russian disinformation and Chinese influence operations, and exposed misinformation campaigns in the run-up to the 2022 midterms in partnership with Meta, Google, and Stanford University respectively.
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