--- description: Find out why John Deere was selected for the list title: TIME100 Most Influential Companies 2023: John Deere image: https://static.time.com/v3/assets/bltea6093859af6183b/blt06aa81ec298521e1/698a3dc9457a52cbf8d67af1/time100-companies-John-Deere-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 21, 2023 # John Deere High-tech tractors by Novid Parsi  A John Deere 8R Tractor with the ExactEmerge planter. A John Deere 8R Tractor with the ExactEmerge planter.Randy Williams/John Deere The iconic 186-year-old manufacturer still makes green tractors, but now loaded with digital tech that aims to bolster farmer productivity. Last year, Deere debuted See & Spray Ultimate, which uses computer vision and machine learning to detect and spray only weeds (not crops) and its first fully autonomous tractor, which can be remotely managed via an app. Half a million machines worldwide are now connected; John Deere aims for 1.5 million by 2026, with a bespoke satellite service on the horizon. “We’re looking to move the farmer away from broad decisions for an entire field to plant-level management—opening up a new level of visibility and precision [on the farm](https://time.com/6242262/brazil-drought-farming-rain-forests/ "undefined"),” says CTO Jahmy Hindman. --- ### More from TIME --- _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2023/6285193/john-deere/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2023/6285193/john-deere/"},"headline":"John Deere","datePublished":"2023-06-21T10:55:40.000Z","dateModified":"2026-03-03T00:16:00.577Z","description":"","url":"https://time.com/collections/time100-companies-2023/6285193/john-deere/","keywords":["TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt06aa81ec298521e1/698a3dc9457a52cbf8d67af1/time100-companies-John-Deere-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt06aa81ec298521e1/698a3dc9457a52cbf8d67af1/time100-companies-John-Deere-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2023/6285193/john-deere/","name":"John Deere"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME100 Most Influential Companies: Novo Nordisk","description":"Find out why Novo Nordisk was selected for the list","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/Kd5o2D9q/poster.jpg?width=720","uploadDate":"2023-06-21T11:00:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/Kd5o2D9q.m3u8","embedUrl":"https://time.com/collections/time100-companies-2023/6285193/john-deere/","duration":"PT3M25S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/time100-companies-2023/6285193/john-deere/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```