At age 175, industrial-technology powerhouse Siemens has its sights on the metaverse. Its Xcelerator platform, launched last year, includes digital-twin software to create photorealistic virtual versions of real-world manufacturing facilities. Companies are using Xcelerator to speed up production of electric vehicles, improve battery-cell manufacturing, and reduce factory carbon footprints. Siemens also has a multiyear contract with the U.S. FDA to help medical-device companies speed product development and increase manufacturing capacity using digital-twin techniques. The “industrial metaverse,” says CEO Roland Busch, “has the potential to solve many real-world problems.”
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- Inside Elon Musk’s War on Washington
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Cecily Strong on Goober the Clown
- Column: The Rise of America’s Broligarchy