Rob Gabel, chief strategy officer at Spotter, with Jordan Orme, editor at HillierSmith, Hayden Hillier-Smith, editor and founder at HillierSmith, Ashley J. Woods, chief producer at HillierSmith, and Allison Rossetto, data science manager at Spotter, at a Spotter creator event.
Jesse Leon

Spotter is fueling the creator economy by offering cash up front in exchange for the rights to YouTube back catalogs, so creators can invest in themselves, scale their platforms, and make real-world impact. Launched in 2019, it has deployed nearly $800 million to a wide array of YouTubers—from MrBeast to Aaron “AB” Brown to Kinigra Deon—who reach billions of subscribers. In addition, Spotter supplies tools and insights that aim to make the YouTubers’ businesses more successful. “We take what we’ve learned from our community and share it so newer creators don’t have to go through the same struggles,” says CEO and founder Aaron DeBevoise.

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