Between climate change and population growth, the global food crisis looms larger. Plenty is looking up for solutions—and selling produce at scale. Its patented indoor-farming tech can grow peak-season-quality produce anytime, with up to 350 times the yield of conventional farms and just a fraction of the land and water. Its new flagship facility in Compton, Calif., offers proof of concept, supplying Walmarts in California with leafy greens as of this year. And a facility now under construction in Virginia will grow strawberries in partnership with Driscoll, helping that company avoid shipping berries across the country to the East Coast. “We’re rewriting the rules of agriculture,” says CEO Arama Kukutai. While some of its competitors falter, Plenty is pointing to a vertical-farming future grounded in regional partnerships with big retail players.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now, You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
