--- title: Chipotle: 2023 TIME100 Most Influential Companies description: Find out why Chipotle was selected for the list canonical: https://time.com/collections/time100-companies-2023/6285120/chipotle/ article:content_tier: free article:published_time: 2023-06-21T10:55:40.000Z article:modified_time: 2026-03-03T00:15:22.400Z og:title: TIME100 Most Influential Companies 2023: Chipotle og:description: Find out why Chipotle is on the list og:url: https://time.com/collections/time100-companies-2023/6285120/chipotle/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt802add23b7eb880d/698a3dc247ca384b263bada3/time100-companies-Chipotle-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: TIME100 Most Influential Companies 2023: Chipotle og:type: article twitter:card: summary_large_image twitter:title: TIME100 Most Influential Companies 2023: Chipotle twitter:description: Find out why Chipotle is on the list twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt802add23b7eb880d/698a3dc247ca384b263bada3/time100-companies-Chipotle-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 21, 2023 # Chipotle Social media maven by Guadalupe Gonzalez  Chipotle's Chicken Al Pastor. Chipotle's Chicken Al Pastor.Courtesy of Chipotle Chipotle has earned praise for helping farmers switch to organic produce, using renewable energy, composting, and directly tying executive bonuses to ESG goals. Over the past year, it also captured the attention of Gen Z, becoming a [top food brand](https://time.com/6127415/brian-niccol-chipotle-ceo-interview/) on TikTok with 2.2 million followers, launching a popular Roblox experience, and generating its second highest sales day ever with a burrito giveaway on Twitter. “We wanted to be where our consumer was, whether it’s TikTok, gaming, sports,” says CMO Chris Brandt. Translating TikTok hacks to real menu items and starting TikTok challenges with prizes like a year of free burritos has been a runaway success. _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies). ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2023/6285120/chipotle/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2023/6285120/chipotle/"},"headline":"Chipotle","datePublished":"2023-06-21T10:55:40.000Z","dateModified":"2026-03-03T00:15:22.400Z","description":"","url":"https://time.com/collections/time100-companies-2023/6285120/chipotle/","keywords":["TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt802add23b7eb880d/698a3dc247ca384b263bada3/time100-companies-Chipotle-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt802add23b7eb880d/698a3dc247ca384b263bada3/time100-companies-Chipotle-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2023/6285120/chipotle/","name":"Chipotle"}}]}] ```