--- description: Find out why Ganni was selected for the list title: TIME100 Most Influential Companies 2023: Ganni image: https://static.time.com/v3/assets/bltea6093859af6183b/blt922d281bc7e21c08/698a3dc5096a942ad36add56/time100-companies-Ganni-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 21, 2023 # Ganni Eco-conscious fashion by Caitlin Petreycik  A fashion campaign for Ganni, a Copenhagen-based retailer. A fashion campaign for Ganni, a Copenhagen-based retailer.Courtesy of GANNI Despite having the highest B Corp certification for a contemporary fashion company when it was certified in 2022, with a score of 90.6, trendy Danish label Ganni would never call itself sustainable. “At its core, fashion thrives on newness and consumption, which is a major contradiction to sustainability,” the brand’s website states. In a retail­scape [rife with greenwashing](https://time.com/6285257/is-clothing-rental-resale-recycling-sustainable-nuuly/ "undefined"), Ganni holds itself accountable in its public annual responsibility report; its spring–­summer 2023 clothing collection is 97% “responsible” (composed of at least 50% organic, recycled, or low-impact materials). The commitment resonates. Ganni is valued at $700 million, with devoted customers who tag themselves “#Gannigirls.” _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2023/6285115/ganni/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2023/6285115/ganni/"},"headline":"Ganni","datePublished":"2023-06-21T10:55:40.000Z","dateModified":"2026-03-03T00:15:18.897Z","description":"","url":"https://time.com/collections/time100-companies-2023/6285115/ganni/","keywords":["TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt922d281bc7e21c08/698a3dc5096a942ad36add56/time100-companies-Ganni-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt922d281bc7e21c08/698a3dc5096a942ad36add56/time100-companies-Ganni-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2023/6285115/ganni/","name":"Ganni"}}]}] ```