Despite having the highest B Corp certification for a contemporary fashion company when it was certified in 2022, with a score of 90.6, trendy Danish label Ganni would never call itself sustainable. “At its core, fashion thrives on newness and consumption, which is a major contradiction to sustainability,” the brand’s website states. In a retailscape rife with greenwashing, Ganni holds itself accountable in its public annual responsibility report; its spring–summer 2023 clothing collection is 97% “responsible” (composed of at least 50% organic, recycled, or low-impact materials). The commitment resonates. Ganni is valued at $700 million, with devoted customers who tag themselves “#Gannigirls.”
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- Taylor Swift Is TIME's 2023 Person of the Year
- Meet the Nation Builders
- Why Cell Phone Reception Is Getting Worse
- Column: It's Time to Scrap the Abraham Accords
- Israeli Family Celebrates Release of Hostage Grandmother
- In a New Movie, Beyoncé Finds Freedom
- The Top 100 Photos of 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
