--- description: Find out why Lexie Hearing was selected for the list title: TIME100 Most Influential Companies 2023: Lexie Hearing image: https://static.time.com/v3/assets/bltea6093859af6183b/blt687710e9592438b6/698a3dd44ee26215ae31b79b/time100-companies-Lexie-Hearing-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 21, 2023 # Lexie Hearing Accessible aids by [Tara Law](/author/tara-law/) ## Tara Law Update your preferences in [Account Settings](/account/preferences/) Close  Lexie B2 Hearing Aids powered by Bose. Lexie B2 Hearing Aids powered by Bose.Courtesy of Lexie Hearing Millions of Americans who could benefit from hearing aids don’t use them because of issues like stigma and cost, so when the [FDA approved over-the-counter sales](https://time.com/6222754/hearing-aids-over-the-counter-buying/ "undefined") of hearing devices for the first time in 2022, experts hailed it as an opportunity to expand access and save customers thousands of dollars. A shrewd partnership with Bose and distribution in 12,000 stores across the U.S. helped hearing-aid maker Lexie Hearing leap ahead of the pack. It now expects to earn $60 million in revenue and expand to many more stores this year. But COO Seline van der Wat says customer service is key to Lexie’s success. “We don’t just get hearing aids into people’s ears,” she says. “We keep them there.” _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). Lexie Hearing: 2023 TIME100 Most Influential Companies ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2023/6285111/lexie-hearing/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2023/6285111/lexie-hearing/"},"headline":"Lexie Hearing","datePublished":"2023-06-21T10:55:40.000Z","dateModified":"2026-03-03T00:15:17.272Z","description":"","url":"https://time.com/collections/time100-companies-2023/6285111/lexie-hearing/","keywords":["TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt687710e9592438b6/698a3dd44ee26215ae31b79b/time100-companies-Lexie-Hearing-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tara Law","jobTitle":null,"url":"https://time.com/author/tara-law/"}],"creator":"Tara Law","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt687710e9592438b6/698a3dd44ee26215ae31b79b/time100-companies-Lexie-Hearing-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2023/6285111/lexie-hearing/","name":"Lexie Hearing"}}]}] ```