Circle is pioneering a redemptive use for cryptocurrency: humanitarian aid. In December, it partnered with the U.N. High Commissioner for Refugees to distribute Circle’s USD Coin via secure digital wallets to Ukrainian refugees, who can exchange it for local currencies. Pegged to the U.S. dollar, USDC is a “stablecoin” intended for reliable digital use. The $30 billion USDC in circulation is backed by real dollars Circle has in regulated U.S. financial institutions—in contrast to the more volatile crypto norm. The firm’s big goal? To make transfers via blockchain as hassle-free as email. “We like to say we’re boring, but boring turns out to be great business,” says CEO and co-founder Jeremy Allaire.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- Caitlin Clark Is TIME's 2024 Athlete of the Year
- Where Trump 2.0 Will Differ From 1.0
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision