The typical Kenyan household spends more than half its disposable income on groceries, largely because inefficient supply chains lead to high prices. Kenyan e-commerce outlet Twiga Foods has a solution: it lets retailers place orders via mobile device and grants them 48 hours of interest-free credit, giving them time to sell what they order to customers before the bill comes due. “This means our clients can buy what their customers want, not just the goods they can afford,” says CEO and co-founder Peter Njonjo. To further cut costs, Twiga is now growing some of its fastest-selling products—including onions, tomatoes, and watermelons—itself.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- Meet the 2024 Women of the Year
- Greta Gerwig's Next Big Swing
- East Palestine, One Year After Train Derailment
- In the Belly of MrBeast
- The Closers: 18 People Working to End the Racial Wealth Gap
- How Long Should You Isolate With COVID-19?
- The Best Romantic Comedies to Watch on Netflix
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time