With estimated global sales of over $10 billion and more app downloads than Amazon in the U.S., fast-fashion upstart Shein has become a rare example of a Chinese retailer making a worldwide name for itself. The company’s secret sauce: it uses AI to identify hot new trends, produces garments quickly (it lists 6,000 new items a day, compared with around 10,000 a year for rival Zara), and taps TikTok influencers to promote its wares. But the company is accused of copying other makers’ designs, and its suppliers have been scrutinized for alleged labor violations. In turn, Shein says it audits and enforces a “code of conduct” for all suppliers.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
