With estimated global sales of over $10 billion and more app downloads than Amazon in the U.S., fast-fashion upstart Shein has become a rare example of a Chinese retailer making a worldwide name for itself. The company’s secret sauce: it uses AI to identify hot new trends, produces garments quickly (it lists 6,000 new items a day, compared with around 10,000 a year for rival Zara), and taps TikTok influencers to promote its wares. But the company is accused of copying other makers’ designs, and its suppliers have been scrutinized for alleged labor violations. In turn, Shein says it audits and enforces a “code of conduct” for all suppliers.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- How Donald Trump Won
- The Best Inventions of 2024
- Why Sleep Is the Key to Living Longer
- Robert Zemeckis Just Wants to Move You
- How to Break 8 Toxic Communication Habits
- Nicola Coughlan Bet on Herself—And Won
- Why Vinegar Is So Good for You
- Meet TIME's Newest Class of Next Generation Leaders
