Supergoop! has managed to cut through the noise of the multibillion-dollar skin-care industry with a simple idea: SPF protection should be a fundamental part of everyone’s daily routine. While 84% of people don’t wear SPF on a daily basis, 75% of Supergoop! users wear its products every day. Also key to the brand’s success: a recognition that all of us have different skin-care needs. “It’s not about one type of person or lifestyle or gender or skin tone,” says CEO Amanda Baldwin. “It’s about everyone.” In December, investment firm Blackstone took a majority stake that reportedly valued the company at $600 million to $700 million.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
