Doug Hirsch’s realization that his $500 prescription cost only $250 elsewhere led him to create GoodRx, which offers digital coupons for prescription drugs. “We’ve tried to inject market forces into a business that traditionally hasn’t had them,” says co-founder and co-CEO Hirsch. GoodRx, which makes money via online advertising and from referral fees, says it has saved its users $35 billion since 2011, while revenue topped $200 million for the first time in the most recent quarter—success that underscores Americans’ struggle to get affordable medicine.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now, You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
