Doug Hirsch’s realization that his $500 prescription cost only $250 elsewhere led him to create GoodRx, which offers digital coupons for prescription drugs. “We’ve tried to inject market forces into a business that traditionally hasn’t had them,” says co-founder and co-CEO Hirsch. GoodRx, which makes money via online advertising and from referral fees, says it has saved its users $35 billion since 2011, while revenue topped $200 million for the first time in the most recent quarter—success that underscores Americans’ struggle to get affordable medicine.
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