More than 1 billion people now use TikTok for bite-size entertainment and more, making it the biggest existing threat to the longtime titans of the social media world. TikTok eclipsed YouTube’s average U.S. watch time last year, and it had more U.S. downloads during the first half of 2021 than rivals Instagram and Snapchat. Responding to criticism, TikTok in the past year developed an incubator for Black creators, announced additional teen safety features, and launched SoundOn, a service to help music creators monetize their labor. Recently, it has become a source of unfiltered—and often inaccurate—news about Ukraine. Its next challenge: wartime content moderation.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
