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title: Apple Is one of the 2022 TIME100 Most Influential Companies
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og:title: TIME100 Most Influential Companies 2022: Apple
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Mar 30, 2022

# Apple

Flexing its muscles

by 

[Billy Perrigo](https://time.com/author/billy-perrigo/)


## Billy Perrigo


Correspondent

![576585829](https://static.time.com/v3/assets/bltea6093859af6183b/bltf547b8663452ef2e/698a303616d884e042c3a794/T100-Companies-T-Apple.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Apple's Self Service Repair will allow customers to complete their own repairs with access to Apple parts and tools.

Apple's Self Service Repair will allow customers to complete their own repairs with access to Apple parts and tools.Shutterstock/PK Studio

Apple and [CEO Tim Cook](https://time.com/6099169/tim-cook-apple-privacy/) last year took the momentous step of allowing users to block advertising companies from tracking their app use, a technique used for ad targeting. Apple marketed the change as a win for user privacy—and users appear to agree, with most opting out. Many antisurveillance activists welcomed the development, but others noted that it underlined Apple’s huge power. And in earnings calls after the changes, ad-dependent tech giants like Meta and Snap blamed Apple’s move for “headwinds” that resulted in tens of billions of dollars in losses.

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