After making a name for itself via student-loan refinancing, financial-technology darling SoFi last year launched a bevy of new offerings, including a credit card, an auto-loan-refinancing tool, IPO investing options, and more. It also became the first full-service financial-technology startup to receive a formal U.S. banking license, a big step on the way to becoming a fully fledged major bank. “We’re changing what banking is and feels like,” says CEO Anthony Noto. “And we won’t stop until we’re one of the top 10 financial institutions in the country.”
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Reads From TIME
- Column: Tyre Nichols' Killing Is The Result of a Diseased Culture
- Without Evusheld, Immunocompromised People Are on Their Own Against COVID-19
- Here Are All the Movies and TV Shows That Make Up the New DCU
- TikTok's 'De-Influencing' Trend Is Here to Tell You What Stuff You Don't Need to Buy
- Column: America Goes About Juvenile Crime Sentencing All Wrong
- Why Your Tax Refund May Be Lower This Year
- Brazil Wants to Abandon a 34,000-Ton Ship at Sea. It Would be an Environmental Disaster
- The 5 Best New TV Shows Our Critic Watched in January 2023