America’s housing inventory has plunged to its lowest level in at least 20 years; the country is now short by nearly 7 million units. Entrepreneur Charlie Chupp’s solution: factory-built housing firm Fading West Development, which can build a modular three-bedroom home four to five times faster than a builder can finish a traditional stick-built house. Fading West delivers prebuilt homes 95% complete, thereby reducing costs (its homes are at least 25% cheaper than similar homes on the market). The goal, says CEO Chupp, is “to create attainable housing” for those who are suffering “the brunt of the housing shortage.”
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
