After struggling to monitor her carbon footprint, Sanchali Pal developed an app to automatically estimate her emissions based on her credit-card spending. The app, named Joro after the earth goddess of Norse mythology, went live in April 2020, and since then it has helped its users track, reduce, and offset the emissions of everything they buy; in 2021, Joro’s users reduced their emissions by 21%. “If everyone did that, then reaching net zero by 2050 suddenly seems a lot more achievable,” says Pal, Joro’s CEO and founder. Pal recognizes that to achieve real climate progress, companies and governments will have to make changes too, but she’s hopeful that Joro’s data demonstrates people’s demand for carbon reduction.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
