--- description: Find out why Patagonia was selected for the list title: TIME100 Most Influential Companies 2022: Patagonia image: https://static.time.com/v3/assets/bltea6093859af6183b/blt274ca13716b49d3f/698a3029457a526a7dd6640b/T100-Companies-L-Patagonia.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Mar 30, 2022 # Patagonia Taking a stand by [Simmone Shah](/author/simmone-shah/) ## Simmone Shah Update your preferences in [Account Settings](/account/preferences/) Close Reporter  American outdoor clothing brand company Patagonia store seen in Hong Kong. American outdoor clothing brand company Patagonia store seen in Hong Kong.Budrul Chukrut—SOPA/Getty Images Outdoors retailer [Patagonia](https://time.com/5684011/patagonia/ "undefined") has doubled down on its [long-standing political activism](https://time.com/5052617/patagonia-ceo-suing-donald-trump/ "undefined") in recent months, donating $1 million to fight restrictive voting-rights laws in Georgia, for example, and ceasing sales at a Wyoming ski resort after the owners sponsored a conservative fundraiser. At the same time, CEO Ryan Gellert criticized counterparts who he feels aren’t doing enough to combat climate change. That Patagonia’s sales exceed $1 billion demonstrates such corporate activism can be very good for business. _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined") ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2022/6159439/patagonia/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2022/6159439/patagonia/"},"headline":"Patagonia","datePublished":"2022-03-30T10:26:19.000Z","dateModified":"2026-03-03T00:01:48.216Z","description":"","url":"https://time.com/collections/time100-companies-2022/6159439/patagonia/","keywords":["TIME100 Companies","T100Companies2022"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt274ca13716b49d3f/698a3029457a526a7dd6640b/T100-Companies-L-Patagonia.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Simmone Shah","jobTitle":"Reporter","url":"https://time.com/author/simmone-shah/"}],"creator":"Simmone Shah","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt274ca13716b49d3f/698a3029457a526a7dd6640b/T100-Companies-L-Patagonia.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2022/6159439/patagonia/","name":"Patagonia"}}]}] ```