James Cameron is one of the most celebrated and commercially successful filmmakers of all time. Most recently, his Avatar films featuring prominent themes about the dangers of irresponsible resource extraction and environmental damage have smashed international viewership and revenue records. “He wants to focus on how to save a planet, not destroy one,” described a TIME interview with Cameron about the series. But his environmentalism goes beyond the screen: Avatar 2 was powered entirely by solar electricity and served exclusively plant-based food on set. This has set a new standard for what is possible in sustainable film and television production in Hollywood, and in the broader industry.
More Must-Reads From TIME
- What Student Photojournalists Saw at the Campus Protests
- How Far Trump Would Go
- Why Maternity Care Is Underpaid
- Saving Seconds Is Better Than Hours
- Welcome to the Golden Age of Ryan Gosling
- Scientists Are Finding Out Just How Toxic Your Stuff Is
- The 100 Most Influential People of 2024
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
