One solution to the multi-trillion-dollar counterfeit goods problem may be as simple as pointing your phone’s camera at, say, a watch or a handbag and letting smart software determine its authenticity. FeaturePrint, an optical AI technology, first “sees” miniscule surface details of physical items and “fingerprints” them into unique mathematical identities. Then, it can tell you whether an item is fake or genuine with a click of a button. “No stickers, tags, or markers needed,” says Alitheon CEO Roei Ganzarski. One customer is Argor-Heraeus, which makes gold bars for national banks.
More Must-Reads From TIME
- Taylor Swift Is TIME's 2023 Person of the Year
- Meet the Nation Builders
- Why Cell Phone Reception Is Getting Worse
- Column: It's Time to Scrap the Abraham Accords
- Israeli Family Celebrates Release of Hostage Grandmother
- In a New Movie, Beyoncé Finds Freedom
- The Top 100 Photos of 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
