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The concept behind Nama’s J2 Cold Press Juicer is “simple, simple, simple,” says Nama founder Dan Sheehan. “We want to help people eat more plants.” Juicing is a great way to do that, but it’s not necessarily simple. Juicers typically require cutting ingredients into small pieces and individually feeding them into the machine. With the J2, you simply open the top, toss whole or large pieces of all the fruits and veggies in your recipe, close the lid, turn the dial, and walk away. “It’s basically hands-free juicing,” Sheehan says. “That didn’t exist before.”

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