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One in 3 women experiences sexual or physical violence in their lifetime. That sobering statistic is a motivator for She’s Birdie, the company behind Birdie+, a popular personal-safety alarm on a key chain that features a button users can tap to receive emergency assistance and a small handle they can pull to trigger a siren. In 2022, Goop became the first outside retailer to carry Birdie+, and in October, She’s Birdie expanded its reach with Birdie+ Enterprise, a partnership program with businesses in industries like realty, whose employees tend to meet clients alone.
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