These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser.
At the hologram zoo you don’t just see an elephant – you see a herd of elephants that stampedes toward you and then runs through you. “It’s really about showing people things they have never seen before,” says Bruce Dell, CEO of the Hologram Zoo, a 16,000-square foot complex in Brisbane, Australia, that projects lifelike wonders such as polar bears and whales in action. Dell’s secret? He slashed the cost of hologram tech by building a factory to do everything in-house. “What used to cost millions was brought down to 5% of the cost,” says Dell. What’s more, it’s a way for the public to see and learn about wildlife that doesn’t involve keeping animals captive.
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
