CATALOGS: Move Over, Paul Newman

With Butch Cassidy peddling popcorn and salad dressing, it was only a matter of time before the Sundance Kid got into the act. This week Robert Redford, 52, is launching a line of products and condiments in a new mail-order catalog with a Southwestern flavor. Titled Sundance, the 36-page catalog offers such Native American and regional specialties as dried wildflower bouquets ($25), chili wreaths ($36) and handmade cowboy boots ($299).

The proceeds will go to Redford’s Utah-based, nonprofit Sundance Institute for the Arts and an environmental group he started, the Institute for Resource Management. Explains Gary Beer, 38, president of Sundance Group: “Government funding for the arts is down, and we’d like to be self-sufficient.” While consumers may be hungry for Redford’s hot sauce ($25), the Great Waldo Pepper will have to sell a lot of chili to match beans with L.L. Bean.