Nir Eyal

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs at NirAndFar.com.

Recent Articles

How to Stay Focused and Eliminate Distraction

Attention isn't as simple as it seems, according to science

By Nir Eyal

The Way You Think About Willpower Is All Wrong

It isn't a limited resource

By Nir Eyal

Why Your Friendships Make You Happier, According to Science

Be strategic and intentional about your friendships

By Nir Eyal

How to Clear Your Computer of Endless Distractions

The cost of clutter can be greater than you think

By Nir Eyal

The Strange (But Effective) Way to Stick to Hard Goals

There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer.Over the past four years, I’ve discovered many incredible ways to hack...

By Nir Eyal
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