Misty L. Heggeness

Heggeness is a former principal economist and senior advisor for the U.S. Census Bureau and an associate professor of public affairs and economics at the University of Kansas. An expert on gender and the economy, her forthcoming book is SWIFTYNOMICS: Women in Today's Economy (UC Press)

Recent Articles

Taylor Swift Isn’t the Economic Force. It’s Her Fans

Women today want content that speaks to their lived experiences. And they’re willing to pay for it, too.

By Misty L. Heggeness
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