Martin Lindstrom

Martin Lindstrom is a TIME 100 honoree, a marketing consultant and the author of Small Data.

Recent Articles

This Data Would Have Revealed Donald Trump's Advantage

'Smaller data can come to conclusions that bigger data can’t'

By Martin Lindstrom

Voter Polls Don't Necessarily Reveal the Truth

Using Big Data to analyze voter preferences has its limits

By Martin Lindstrom

Why the Smell of Cinnamon Makes You Spend Money

Retailers know how to manipulate all our senses — and that includes our olfactory ones

By Martin Lindstrom
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