Eric J. Johnson

Johnson is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics. He lives in New York City.

Recent Articles

We Only Think We're Making Our Own Choices. It Matters How Options Are Framed

You might not know it, but when you gave your partner some choices for dinner after work this evening, you were a choice architect. You almost automatically thought about how may options to present, you...

By Eric J. Johnson
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