BJ Fogg

BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He is the author of Tiny Habits: The Small Changes that Change Everything, and has created the Tiny Habits Academy to help people around the world.

Recent Articles

Better Control of Your Emotions Will Help You Create Better Habits

One reason our resolutions don’t last, our diets don’t work, and our resolves weaken is because sustaining motivation is hard. And that’s not your fault. In my new book, Tiny Habits: The Small Changes that...

By BJ Fogg
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