Business: 2,000,000th Eureka

At the Detroit factory of the Eureka Vacuum Cleaner Co., President Fred Wardell long ago established the conveyor system for assembling his vacuum cleaners. Over continuously moving belts and rollers there pass to workers the switches, wire, handles, motors, wheels, aluminum casings, bags and other parts that make up the Eureka cleaner. The system produces 1,500 cleaners a day, 300,000 a year. Last week it halted for a few moments for a ceremony— the assembling of the 2,000,000th vacuum cleaner which the company has manufactured since President Wardell created it in 1910. The 2,000,000th machine is resplendent. The parts are goldplated, the case studded with brilliants, the dust bag made of silk. It works, but it will not be sold because President Wardell has offered it as a sales trophy to that one of 22 branches which sells the most cleaners during October, November and December.