• U.S.

CALIFORNIA: $60 Tie-In

1 minute read
TIME

Bubble gum back? Jeepers! Head down and arms pumping, eleven-year-old Donalee Norris, of Oakland, Calif, dashed into her neighborhood candy store. Storekeeper Wilfred Keene was guarded, but he admitted it: the grapevine had been right. Stocks were mighty short, he told Donalee; favored customers would have to buy a 5¢ candy bar to get the dimly remembered penny gum.

Darkly, Donalee fished up a nickel. Later she described the “tie-in” sale to her mother, who promptly described it to the district OPA. Last week, still smarting, from a $60 fine, Storekeeper Keene put all his wares on top of the counter.

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