Radio: First-Class Reason

What’s wrong with radio? Brigadier General David Sarnoff suggested an answer. Said the president of RCA as he celebrated his 40th anniversary in radio last week:

“There is no doubt about it, many radio programs aren’t what they ought to be. But there’s a first-class reason. Every day, at least 18 hours a day, radio puts on a different show almost every 15 minutes. Show me any other medium—the movies, the theater, anything—that burns up creative talent at that rate. It’s like a boiler you continually stoke; it calls for an awful lot of coal. And there simply isn’t enough to go around. Considering that, I think radio is doing an excellent job.”