People, Feb. 28, 1938

“Names make news.” Last week these names made this news:

At the age of two, Publisher-Athlete Bernarr Macfadden fell into a tub of scalding water. Last week, a strong man of 69, he was in again, being sued for $100,000 alienation of affections by a doughnut maker named Satir C. Adams. Mrs. Adams, a Missouri masseuse, testified to the intimacy, said she had enjoyed Mr. Macfadden’s hikes, talks about nature, money and “technique.” Said she: “I was honored.” Despite Mrs. Adams’ admissions, Mr. Adams lost his suit.

Addressing students of Temple University, Mrs. Ruth Bryan Owen Rohde, onetime Minister to Denmark, extolled the U. S. Diplomatic Service as “a barricade . . . to protect our country from misunderstanding and war,” deplored the impression of U. S. affairs produced by foreign newspapers. Said Mrs. Rohde: In a scrapbook of all clippings from Swedish, Danish and Finnish newspapers which she had kept for one month, 59% of the dis patches concerned crime. Of the remainder, an important fraction concerned such U. S. institutions as tree sitting, dance marathons, pie-eating contests, frog races.

In the annual poll of Paris dressmakers for the ten best-dressed women of the world, six U. S. dressers were given rankings (Nos. 1, 4, 6, 7, 8, 9). The lineup:

1. The Duchess of Windsor 2. The Duchess of Kent 3. Begum Aga Khan4. Baronne Leo D’Erlinger 5. Hon. Mrs. Reginald Fellowes 6. Baroness Eugene de Rothschild 7. Mrs. Harrison Williams 8. Mrs. Millicent Rogers Balcom 9. Countess Haugwitz-Reventlow 10. Lady Louis Mountbatten

For the second year in succession, the Duchess of Windsor took first place. Most notable improvement was made by the Begum Aga Khan, who moved up from sixth to third.

When Frank Genaro, onetime world flyweight boxing champion, took his two daughters, aged five and three, for a forest stroll on Sterling Mountain, near Monroe, N. Y., he did not return. Black-&-tan criminal-hunting State Police bloodhound Sappho sniffed Genaro’s pajamas, soon sniffed his trail, soon sniffed lost Mr. Genaro & daughters.

In Naples, Italy, on their way to the U. S., Princesses Myzeyen, Maxhide and Ruhije, hopeful, athletic sisters of Albania’s Fiance-King Zog, gave as official reason for their visit a desire “to learn more of America.” In Washington, the office of Albania’s versatile Minister Plentpotentiary Faik Konitza, queried as to whether the maidens were on a matrimonial hunting expedition, replied: “Thank you, please, but we do not know anything about it.”

When questioned in the House of Commons on the extent of an increase in corset imports. Oliver Frederick George Stanley, president of the Board of Trade, punned: “The honorable gentleman must judge from the figures.”

Flushing no more than usual, Sinclair Lewis accepted seat No. 17 in the American Academy of Arts and Letters, about which he said eight years ago: “The Academy does not represent American letters today. It represents only Henry Wadsworth Longfellow.”

His U. S. income taxed by the Bureau of Internal Revenue, British Author John Boynton Priestley, vacationing in Arizona, protested: “I don’t recall that as an Englishman I have a Representative in Congress. Wasn’t it taxation without representation which caused all the trouble between the colonies and England in the first place?”

Vacationing at 40, Broadway Star Katharine Cornell said she was going to the cinema occasionally. “I get a great mental purge at the movies.”

Postmaster General James Aloysius Farley sold his memoirs to the American Magazine for $125,000, top for a Postmaster General.

With Pilot Henry Tindall (“Dick”) Merrill, Skater Sonja Henie said she would fly the Atlantic next summer— financed— by Promoter Mike Jacobs and accompanied by her mother.

As onetime U. S. Ambassador to Russia Joseph Edward Davies sailed for Moscow to wind up affairs before taking his new post in Belgium, having been on leave in the U. S. since November 25, it was announced he had broken all records for absentee diplomacy: Of 1937’s 365 days he had been away from Moscow 199.

Speedy second Son Bruno Mussolini (at 20 he has set a world speed record for land planes) month ago led a goodwill flight of three ships from Italy to Brazil.

Since then he has been relaxing (see cut) on Rio de Janeiro’s Copacabana Beach, most recently in the company of Juana (“Baby”) Day, 1 6-year-old daughter of Paramount Film’s South American gen eral manager. Says Baby: “Bruno is the most intelligent and sympathetic young man I have met.”