The Press: Sketch Erased

Back to England, a month ago, sailed a gossipy-garrulous young Britisher named Beverley Nichols. For some time he had been selling his books and lectures of familiar chit-chat about the world’s Great and Near-Great, to the fame-hungry US. public. For four months he had edited a monthly smartchart called the American Sketch for Doubleday, Doran & Co. (TIME, Dec. 17). Upon leaving he told people that he was bored with the American Sketch and had decided to go home and pick up more chit-chat to put into more books for more money. Doubleday, Doran & Co. let him go, said nothing, and last week let the American Sketch, a failure, be merged quietly with the New York Tatler Social Digest, a smartchart owned by Carlton Publishing Co. The new monthly will be called The Tatler and American Sketch, devoted chiefly to society, sport, Long Island realty.