Television: Coming Attractions

The war between the movies and TV suffered its Dienbienphu last week. Paramount Pictures Corp., last of the big moviemakers to hold out, finally surrendered, sold its backlog of 750 pre-1948 films to TV. The price: a handsome $50 million. Soon to visit the televiewer at home, courtesy of Management Corp. of America (and numberless sponsors), are such Paramount standouts as Going My Way, This Gun for Hire, The Lost Weekend, all the Mae West films, the Hope-Crosby-Lamour “Road” shows; and Cecil B. de Mille’s Cleopatra, Unconquered and Union Pacific.