TIME
Faced with a price war in Portland, Ore., the Safeway chain last week hit upon a surefire way to fight competitors selling coffee and cigarettes at cut rates. “Does your P.T.A., church, lodge, club, or charity need money for Christmas?” asked Safeway in five-column newspaper ads. “Here is your chance to make easy money.” Safeway offered to pay $1.57 a carton for cigarettes, which could be bought at $1.45 at price-cutting stores, and 83¢ a Ib. for coffee, which the price cutters sold for 69¢.
After the 45 Safeway stores in the Portland area repurchased “large quantities of cigarettes and coffee,” the war ended as competitors raised their prices to Safeway’s levels.
More Must-Reads from TIME
- Why Biden Dropped Out
- Ukraine’s Plan to Survive Trump
- The Rise of a New Kind of Parenting Guru
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Contact us at letters@time.com