PERSONNEL: Quartet

In the advertising world, the quipsters say, every agency has a special back door to accommodate its swarms of vice presidents. Last week, Manhattan’s McCann-Erickson, Inc., fifth biggest U.S. agency,* had to enlarge its doors. It added four women to its present complement of 40 male V.P.s. The new veeps: Alberta Hays and Margot Sherman, both heads of copywriting groups; Florence Richards, an account executive, and comely Dorothy B. McCann, an executive producer in the radio-TV department and wife of McCann-Erickson’s Board Chairman Harrison King McCann.

-*The top four: J. Walter Thompson Co.; Young & Rubicam, Inc.; Batten, Barton, Durstine & Osborn, Inc.; N. W. Ayer & Son, Inc.