ADVERTISING: Sugar Slogans

Faced with the Labor government’s plan to take over the sugar industry, Great Britain’s biggest sugar company, Tate & Lyle, decided to fight back. On the 2,000,000 cartons of sugar it sells daily, Tate &. Lyle printed: “Keep S Out of State”; “Tate, Not State”; “Untouched by Hand—Hands Off Sugar.” Last week, after two months of campaigning, Tate & Lyle’s Lord Lyle charged that the Ministry of Food had tried to throttle his propaganda. Not so, said the Ministry: “Lord Lyle’s statement mystifies us. The ministry has no powers, to intervene.”

With that assurance, Tate &. Lyle went ahead with a new slogan to bedevil the Labor government. Beginning this week, its packages will carry a cartoon showing “Mr. Cube” pointing to sugar pouring from a gaping hole in a sugar box. The caption: “Nationalization will make a hole in your pocket and a hole in my packet.”