Radio: Color on the Air

It was clearly—and colorfully—the most notable television demonstration of the year. In CBS’s Manhattan studio, Dr. Peter C. Goldmark, 39-year-old, Hungarian-born inventor of color television, unveiled equipment developed since V-J day. For an hour, an ingenious new receiving set was tuned in on a filmed fashion show and football game, a Disney color short. The broadcast was over ultra-high frequency, radar wave lengths. The reception, as vivid as a Van Gogh painting, made black-&-white television look antiquated. Boasted CBS: “the insurmountable obstacles” have been hurdled; in a year, if the demand is great enough, color television can be in the U.S. home.