Education: Bachelors of Fashion

For the beachheads of the postwar world, another educational landing craft was launched last week, with a squab-and-champagne party in Los Angeles (total expenses for two days’ entertainment: $20,000). The craft: a new four-year course in fashion design and merchandising, at big, businesslike University of California at Los Angeles.

Sixty sleek coed models—and five unhappy male freshmen—paraded new styles in an opening campus fashion show. California Apparel Creators (a promotion group of 400 designer-manufacturers) paid the bill.

The 107 coeds and three men enrolled to date, who will be eligible for Bachelor of Science degrees, must divide their time among such studies as marketing, fabric design, fashion showmanship, as well as such less fashionable subjects as languages, history and science.

Exclaimed U.C.L.A.’s Dean of Applied Arts John Bovard: “Never before have education and industry worked so closely together.”