• U.S.

Business: Quarter in the Slot

1 minute read
TIME

Many an able man has spent years thinking up ways of selling insurance. Up to last week few people ever expected anyone to sell it in slot machines. The In-surograph Agency of America, incorporated in Kansas for that surprising purpose, is the notion of a small group of Wichita businessmen. In about two weeks Standard Register Co. of Dayton will begin manufacturing machines for them to put in railway and bus stations.

Anyone between 15 and 60 who wishes to insure himself against accidents for 24 hours—maximum indemnity, $7,500—will drop a quarter in the Insurograph and pull a lever. A glass panel slides back; he writes his name and the name of his beneficiary. The time of day is then stamped on the policy (issued by Great Northern Life Insurance Co. of Milwaukee), it is violently ejected from the machine and the customer is thereupon properly insured against “loss of life, limb, limbs or time by accidental means.”

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