The Press: Peek

With LIFE, Look, Pic, Foto, on the stands and so many highly-paid publishing minds engaged in the picture magazine business, someone was certain to see the funny possibilities in the current trend. Last week former Fawcett Publications Business Manager William Cotton did just that, put on newsstands mainly in the Midwest 200,000 copies of a 10¢ bimonthly, Peek—A Look at Life. In Peek Publisher Cotton, now eastern representative of Illinois’ Kable Bros. Co., printers, does a picture Ballyhoo of LIFE in “Peek Along America’s News Front.” Sample caption: “Larry (Tarzan) Crabbe holds Betty Grable up on the Paramount lot so the cameraman can see what made Tarzan wild.” Other features: “Peek-uliar Fishing,” “Peek at a (Animal) Party,” “Peeking at Pictures” which features a “distortograph” of Stuart Erwin. Peek’s “advertising” pages burlesque Tanka Coffee and Giraffe cigarets which “never get off your nerves.”