People: Jun. 14, 1937

“Names make news.” Last week these names made this news:

After mature deliberation Sir Stanley Baldwin, K. G. announced that his new title would be the Earl Baldwin, Viscount Corvedale and not Bewdley as most Britons had expected. Bewdley, the district in Worcestershire which Stanley Baldwin represented continuously in Parliament since 1908, was closely connected in the minds of British cartoonists with the pigs Squire Baldwin has long raised there. To bear the courtesy title of Viscount Corvedale at once is Earl Baldwin’s Laborite Son Oliver who remains, until his father’s death, eligible for the House of Commons.

Elected captain of Princeton University’s golf team was Fumitaka Konoye, 22, class of 1938, son of Japan’s new Premier, Prince Fumimaro Konoye. Short, stocky, usually laughing, Son Konoye is golf champion of Princeton, speaks perfect English (including slang). Next to golf his best sports are boxing and riding. He is majoring in politics, also likes Spanish, music, psychology. Proposed career: Diplomacy. His room in Pyne Hall, where he lives with Stuart Aitkin of Bala, Pa., is plastered with cartoons from Esquire.

Princeton’s graduating class voted Eugene Gifford Grace Jr., son of the Bethlehem Steel tycoon, “Most Likely To Succeed.”

“The name Minsky has become associated in the public mind with indecent burlesque shows. It appears that the manner in which they would conduct the new enterprise, with its appeal to the lowest instincts of its patrons, would not in any way be changed from the old manner of producing burlesque shows.” Thus New York License Commissioner Paul Moss, killer of burlesque (TIME, May 10), refused Brothers Morton and Herbert K. Minsky a license to present a “high class variety revue.” Shouted Brother Morton: “We’ll match our private lives with the Commissioner’s any day.”

Grey-haired Charles A, Courtney, master locksmith (TIME, June 18, 1932), back in the U. S. from France where he opened strongboxes containing the Spanish Bourbon jewelry, could make no estimate of the gems’ value, only commented: “I do know I made enough out of the trip to buy a $50,000 collection of rare locks and keys. One of them, incidentally, is probably the oldest in the world. It was found in Pompeii and dates back to 4OO B. C.”

Secretary of the Interior Harold Le Clair Ickes entered Washington’s Naval Hospital for a stomach examination and three-weeks’ rest.

John D. Rockefeller III, 31, eldest son of John D. Rockefeller Jr.. had his tonsils and adenoids removed in Manhattan’s Doctors Hospital.

George Whitney, 51, Morgan partner, was reported resting comfortably after an appendectomy performed in New York’s Columbia-Presbyterian Medical Center.

Were Henry Ford bowled over by a Ford or William Knudsen by a Chevrolet, he would feel as President Jack Frye of Transcontinental & Western Air, Inc. felt when, landing at Pittsburgh with ten other passengers in a TWA plane, the tail wheel snagged and the big Douglas ground-looped, smacking its wing into a temporary grandstand. Injuries: none.

Publisher Moses Louis (“Moe”) Annenberg of the Philadelphia Inquirer, New York Morning Telegraph and Daily Racing Form, purchased for $100,000 the $250,000 Pocono Mountain estate of the late Philadelphia transit tycoon, Thomas Eugene Mitten, who drowned there in 1929.

When his prize Manchester terrier, Mickey, was stricken by the heat and rolled into the Susquehanna River, Pennsylvania’s Governor George Howard Earle plunged in fully clothed, dragged him out.

Because public pressure forced him to abolish fancy police escorts, Philadelphia’s Mayor Samuel Davis Wilson snarled, “To anticipate possible complaints about noise made by the flapping of flags on city automobiles, it might be well to find some soft material to be used in the making of city flags.”