Press: Imitations

On opposite sides of the world, two new imitations of TIME appeared last week.

Everyman, published in London, edited by Major Francis Yeats-Brown (The Lives of a Bengal Lancer), calls itself a “World News Weekly,” copies TIME’S picture captions, attempts condensation, but otherwise little resembles TIME. A foreword to the first issue says “People want news rather than opinions. . . . We are against the barren doctrines of Socialism. Communism and class-war.” In addition to news, Everyman contains a department of chatty miscellany called “This Cockeyed World,” articles by Bertrand Russell, Andre Maurois, Elinor Glyn. Chief backers of Everyman are Publisher Sir John Evelyn Leslie Wrench, chairman and joint editor of the Spectator; and Philanthropist Sir Julien Cahn.

East, published in Shanghai by the Shanghai Post-Mercury Co., edited by Joseph Coughlin who used to run the Carmel, Calif. Carmelite, is the “Newsweekly of the Orient.” It copies TIME’S makeup, runs a brief department called “The Week in Miniature” as well as a portrait on the cover.