Pink Merger

Stalwart, brawny men there are today who, if they could remember scenes from their suckling days, would recall not the soft fullness of a mother’s breast but a chunky tin can emitting the satisfying gurgle of U. S. condensed milk. And many a man, sensitive to form and color, would recall as a prime symbol of his infancy a fine full-blown pink blossom-the trademark of Carnation Milk.

Last week a carnival of full-blown pink blossoms danced on the prosaic financial pages of daily newspapers. The item was a small one in the daily grist of modernism, one more merger in a merging world. It was announced that Carnation Milk Products Co., whose head office is at Oconomowoc, Wis., whose common shares (435,440 of $25 par) sell at about $48 on the New York Curb, had arranged to acquire Albers Bros. Milling Co. of Oregon. Two and one-half shares of Carnation common stock were offered for each share of Albers preferred, two shares of Carnation common for one of Albers common.

Albers Bros., millers of cereals, flours, mixed feeds, importers and exporters of grain, sell their products under many brands (“Albers,” “Peacock,” “Del Monte,” “Sunripe”) and one of the chief brands is “Carnation Wheat Flakes.” A rising generation, beneficiary of combination, may thus have childhood memories of Carnation milk upon Carnation cereal.

Prosaic businessmen not raised on canned milk but alive to its possibilities, reflected that in none of the three great and growing new Food Trusts is yet included an artificial milk product Undoubtedly there will some day be a place for Carnation products or their peers in the following: General Foods (makers of)

Postum Cereal

Grape Nuts

Post Toasties

Bakers Chocolate

Calumet Baking Powder

Jell-O

Maxwell House Coffee

Minute Tapioca

Swansdown Cake Flour

Certo

Instant Postum

Log Cabin Syrup

Hellman’s Blue Ribbon Mayonnaise

La France Soap

Diamond Salt

Gold Dust (makers of)

Nucoa Nut Margarine

Fanning Bread & Butter Pickles

Gold Dust

Fairy Soap

Shinola

Two -In -One Polish

Bixby

Thousand Island Dress-C N Oil

Happiness Candy

Best Foods Margarine & Dressings

Standard

Brands

(makers of)

Fleischmann’s Yeast

Royal Baking Powder

Chase & Sanborn Coffee & Tea

Royal Fruit Gelatine

Diamalt

Panomalt