Fashions: Rain Coats

The Idea: A waterproof rain-coat and hat costing 25¢.

The Motive: To provide emergency service composition paper raincoats at drug, cigar, department stores and night clubs to persons caught abruptly in the rain.

The Story: Harry Rebhan bought (January 1927) a patent rain-coat from its German inventor. He doubled his commodity to a practical small package, founded the Rain-Pak Corporation, and has sold over 500,000 waterproof coats since June 1927. He sold 30,000 marked with armbands of Harvard, University of Pennsylvania, Illinois, Kansas, etc. He sold them to all Liggett Drug Stores.