--- description: The Idea: Pink for a boy. The Motive: To distinguish him from a girl. The Story: In Belgium, Princess Astrid, consort of the Crown Prince, gave birth a fortnight ago to a 7-lb. daughter. Said... title: Fashions: Baby's Clothes image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [U.S.](/section/us/) # Fashions: Baby's Clothes by [TIME](/author/time/) Nov 14, 1927 5:00 AM CUT by [TIME](/author/time/) Nov 14, 1927 5:00 AM CUT The Idea: Pink for a boy. The Motive: To distinguish him from a girl. The Story: In Belgium, Princess Astrid, consort of the Crown Prince, gave birth a fortnight ago to a 7-lb. daughter. Said despatches: “The cradle . . . had been optimistically oufitted in pink, the color for boys, that for a girl being blue.”\* Said many U. S. newspaper readers: “What! Pink for a BOY? Why, in our family, we have been using pink for GIRLS, blue for boys.” A check of U. S. authorities (i. e., leading stores that sell baby equipment) showed: BOYS GIRLS Best’s (Manhattan) P B Macy’s (Manhattan) B P Franklin Simon (Manhattan) B P Halle’s (Cleveland) P P Marshall Field’s (Chicago) P B Bullock’s (Los Angeles) B P Filene’s (Boston) P B Maison Blanche (New Orleans) P B Wanamaker’s (Philadelphia) …. B P The White House (San Francisco) P B There seems, then, to be no great unanimity of U. S. opinion on Pink v. Blue. \*In Catholic countries (France, Belgium, Spain, etc.) blue (the Virgin’s color) is used for girls and pink for boys. Fashions: Baby's Clothes ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/6742587/fashions-babys-clothes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/6742587/fashions-babys-clothes/"},"headline":"Fashions: Baby's Clothes","datePublished":"1927-11-14T05:00:00.000Z","dateModified":"2026-02-28T12:28:14.131Z","description":"The Idea: Pink for a boy. The Motive: To distinguish him from a girl. The Story: In Belgium, Princess Astrid, consort of the Crown Prince, gave birth a fortnight ago to a 7-lb. daughter. Said...","url":"https://time.com/archive/6742587/fashions-babys-clothes/","keywords":[],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME","url":"https://time.com/author/time/"}],"articleSection":"U.S.","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/us/","name":"U.S."}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/archive/6742587/fashions-babys-clothes/","name":"Fashions: Baby's Clothes"}}]}] ```